BEATS BY DRE SOCIAL REFRESH
In August 2018 I began consulting for Beats by Dre supporting them in developing and innovating new ways to better speak to younger, more creative, demographics in authentic ways. Over time my role evolved into a hybrid. The consultation work continued through sourcing talent, ideation, establishing Beats by Dre’s social tone of voice and day to day social media support but was coupled with executional responsibilities. The executional responsibilities ranged from photographing various talent for social, editing videos, and working closely with our creative director to develop our new aesthetic. In the end, the project manifested in a complete overhaul of Beats by Dre’s public facing social media channels.
ABOVE: Select images taken for Beats by Dre’s social media channels.
BELOW: Beats by Dre’s Instagram feed August ‘19 & onward under our social refresh project.
